Deconstructing+Adverts

Is creating a distinctive identity for the product. For example, Apple is associated with being funky and cool. The advertising always uses bright colours Branding showcases the **emotional and hard benefits** of the product- for example, if you use Apple products you are stylish (soft/emotional benefit) and it is always at the cutting edge of technology (hard benefit)
 * PURPOSE OF ADVERTISING:**
 * launching a new product
 * informing consumers about an improvement on an existing product
 * create awareness about a social issue
 * special offers/ discounts
 * BRANDING**

When analysing an advert think about the layout of the advert-i.e. how do the following appear on the printed page: Logo Slogan Body Copy Image
 * DESIGN AND LAYOUT:**
 * Headline

Discuss the following: is the advert in colour or black and white? what font is used? how does this relate to the product being advertised?
 * Analysing the Image**:
 * Is it with humans or just the product?
 * The camera shot: long shot, mid-shot, close-up, extreme close-up? What is the effect?
 * The camera angle: is it high or low? What is the effect?
 * Lighting
 * Other design elements:**
 * Other design elements:**