Persuasive+Language


 * PERSUASIVE LANGUAGE**
 * Uses** [|Ethos], [|Logos], and [|Pathos]




 * Ethos**: relies on the reputation of the speaker. For example, Roger Federer endorses Nike tennis products




 * Logos** is an appeal based on logic or reason. Here the advert shows the health benefits of eating eggs and makes use of factual information.




 * Pathos** is appeal based on emotion. Here the picture of the dog in the cage creates sympathy and the body copy urges us to adopt the dog.


 * D- ** direct address
 * E- ** emotions
 * F- ** facts and figures
 * O- ** opinions
 * R- ** rhetorical devices (i.e rhetorical questions, ethos, pathos, logos)
 * E- ** examples
 * S- ** statistics
 * T- ** triple structures (for e.g. it is cruel, criminal and callous to kill animals)